Promotional Flash Drives Are A Terrific Way To Promote Your Business

In both good and bad times, smart businesses are always looking for creative ways to promote their business, which are cost effective. Traditional forms of advertising such as print, radio and television are often not as cost effective as promotional products when it comes to attracting and keeping customers. A great way to make a lasting impression is with the use of promotional flash drives.

A flash drive is a small USB device that has a special type of memory in it called flash memory. This type of memory is different from the memory in a typical computer, because it will hold the information written without the need for power. Traditional memory will lose the contents written to it if the power source is removed. The advancement of technology has made these drives smaller, faster, larger, and cheaper over the last 10 years. A flash drive is quickly making a traditional CD obsolete.



Because of the rapid drop in price, more and more businesses are using flash drives. The logo and name of a company can be printed on the device, and the flash drives can even be ordered in custom colours. Most people use a computer daily, and many use flash drives all the time. They are a very convenient and secure way to transfer and store information. Many employees have multiple computers, both a desktop and a laptop computer to work on, not to mention remote commuting from home or another office. Flash drives are an essential way to transfer and sync information the employee works on.

Promotional flash drives will continue to deliver a company's brand image and logo for years to come. Every time an individual plugs the drive into the USB port, the logo of a company is seen. This constantly reminds the person of the company name and builds customer loyalty. An additional benefit that many do not realize is the USB flash drive is likely to be seen by thousands of other individuals throughout its use over the years. Think how common it is to see people using laptop computers in public, whether for work or pleasure. An easy example is a coffee shop such as Starbucks - everyone is using a computer, and this provides excellent advertising for a promotional flash drive as others see the company name and logo.

One of the key ways promotional items are distributed is at conferences and lectures. When it comes time to make a marketing plan for this type of venture, a promotional flash drive should be at the top of the list. It is well known that companies that pass out useful and wanted free items at conventions will get far more foot traffic than those who don't. Word spreads fast about the booths that have the good items, and this leads to more traffic. The costs have come down far enough that it really is an economically viable promotional item to pass out at such events. This will make the company stand out from others, who are distributing such traditional items such as pens and key chains.